If we had completed this film....

Whereas films from major studios always have an intended, well measured path (from budgeting, to marketing and distribution), films from independent or first time directors are often less certain.

In the past, these low-budge films would have been put into film festivals or have a limited, local release at supportive, independent movie theatres. However, the domination of bid-budget American studios has filtered through to mainstream films being shown only in major cinemas (like Odeon of Vue), while the existence of local, indie cinemas are slowly being extinguished.

Despite this, it is once again our digital era that would enables us to fulfill the film's potential. It is, of course, due to digital technology that three seventeen year olds were able to create, film and edit our movie in the first place.

We can upload our film to UGC video websites like DailyMotion and Youtube, and distribute it by social networking (eg facebook, twitter, tumblr). Marketing is then achieved either through viral or word of mouth forms, as the views increase exponentially. If profit is to be made from this, it would have to be through advertising on the site.


The next step from this is if the film gathers so much attention, a marketing/distribution company then channels money into it, to have a wider cinema audience. Of course, even hypothetically, this is extremely unlikely.